Bukit Merah Laketown Resort: Chapter 3

3.1 Company Overview

This mammoth resort first opened in 1997 and spans 1650 acres. It is located next to the Bukit Merah interchange of the North-South Expressway and is just 35 minutes from the Penang Bridge. This visionary project was awarded the international FIABCI Award & Distinction in 2005, and boasts a 7000 acre lake. The integrated resort consists of 4 hotels, a water theme park, the retail Marina village and an Eco Park featuring various insects and reptiles. It is also home for the internationally acclaimed “Orang Utan Island” where the endangered primate has been successfully bred in captivity to be eventually released back into the wild.

Sales of properties at the resort are undertaken by Segi Objektif (M) Sdn Bhd and Vibrant Leisure Sdn Bhd. Units comprise apartments and Lakefront properties. One block of serviced apartment with 205 units was completed and handed over during the financial year. The Institute of Allied Health Science, providing nursing diploma courses, was started in 2007 and is operated by Vast Option Sdn Bhd. Having successfully graduated its first batch of nurses in August 2009, the college currently has around 800 students enrolled.

3.2 Business Description

a) Emphasizing on preserving nature and the environment

· The Orang Utan Island in Bukit Merah Laketown Resort is the world’s first and only 5-acre rehabilitation and preservation facility where Orang Utans roam free. This unique island serves as a breeding sanctuary as well as conservation, research and education centre to better understand this endangered species.

· The Ecopark, a 3-acre eco-friendly sanctuary park in Bukit Merah Laketown Resort is a complete research, breeding, education and tourism facility that promotes a “Say Hello to Nature” concept where visitors are encouraged to interact with the animals in their natural habitat.

b) We have established standard operating procedures relating to health and safety at workplace. Signages are affixed at strategic points to remind personnel of safety practices. Periodic checks are conducted to ensure that all site personnel observe safety policies.

c) Bukit Merah Laketown Institute of Allied Health Sciences, a Nursing College in Semanggol, Perak provides further education opportunities in the rural areas. The profession of nursing is in great demand in the country and overseas. Our goals are to rekindle the original nursing flame; to educate nurses to exhibit more caring-nurturing behaviour in all aspects - physical, emotional, mental and spiritual and to provide nurses with comprehensive knowledge so as to produce quality nurses

3.3 Company History

MK Land Holdings Berhad (MK Land), is headed by YBhg Tan Sri Datuk Hj. Mustapha Kamal, who has been actively involved in the property industry for over 19 years under the banner of the EMKAY Group. Today, the Group has a diversified portfolio of projects, which includes affordable housing, lifestyle living, commercial development, resorts, a water theme park, and property investments.

MK Land made its debut on the main board of Kuala Lumpur Stock Exchange on 27 August 1999 with the injection by EMKAY Group of 3 major projects, Damansara Damai, Taman Bunga Raya, and Bukit Merah Laketown Resort. The EMKAY Group will be consolidating its property development business by injecting almost all of its remaining property development projects into MK Land. With this second injection, MK Land would have a total of 9 projects covering the states of Selangor, Perak and Kedah amounting to a total of 6.559 acres (2,654 ha) of land bank for development. The Gross Development Value of these projects to be developed over a period of 15 years is approximately RM19.7 billion. Six(6) more major projects, through 4 companies from the EMKAY Group, namely Saujana Triangle Sdn. Bhd., MK Development Sdn. Bhd., MKN Properties Sdn. Bhd. And Malika Holdings Sdn.Bhd. have been approved for injection into MK Land portfolio in November 2001. This second injection is pending completion very soon.

With the completion of the second injection MK Land would become firmly entrenched in the property development industry by being one of the largest public listed property companies in Malaysia with a paid up capital of RM1.174 billion.

In April 1995, the EMKAY Group, signed a Privatisation Agreement with the Selangor State Government to develop 50,000 units of low-cost homes on a 'Fast Track Basis'. Medan Prestasi Sdn Bhd. Was the vehicle that undertook this project and is now wholly owned subsidiary of MK Land. Since then the Group has emerged as one of the major developers of affordable homes (which comprise of low-cost, low-medium cost and medium-cost).

In Addition, as part of MK Land's commitment to provide excellent after sales service, a Customer Service Department has been set up to provide comprehensive services to all its valued customers. The objective of the Department is to ensure that any complains arising during the defect liability period are resolved promptly and satisfactory. The department also inspects all properties to ensure that there are no defects prior to the handing over of keys.

3.4 Key People

Boards of Directors

Senior Management team

Mr. Lau Shu Chuan (Group Chief Executive Officer)
Dr Zulkifli Mohd Isa (Deputy Chief Operating Officer)
Pn. Salmah Bt Awang (Chief Executive, Bukit Merah Laketown Institute of Allied Health Sciences)
Datin Hafizah Bte Che Hassan (Head of Academic, Bukit Merah Laketown Institute of Allied Health Sciences)
Dato' Annuar Yang Ghazali (Senior General Manager, Group Hotels & Resorts)
Dr Alif Aiman Bin Abdullah (Head of Operations, Property)
Mr. Krishnamoorthy A/L Kuppusamy (Senior General Manager, Group Sales & Marketing)
Tn. Hj. Kamarulzaman Bin Abu Bakar (Group General Manager)
Mr. Charles Duncan (Sr General Manager, Technical)
Mr. Autar Singh A/L Gurdial Singh (General Manager, Technical)
En. Holil Bin Dahalan (General Manager, Zaman Teladan Sdn Bhd)
Tn. Hj. Shahairi Aziz (General Manager, Land Matters)
En. Mustafa Kamal Hawari (General Manager, Segi Objektif(M) Sdn Bhd)

3.5 Location & Subsidiaries

Bukit Merah Laketown Resort
Operated by Bukit Merah Resort Sdn Bhd (Co. No. 390047-M)
Jalan Bukit Merah,
34400 Semanggol,
Perak Darul Ridzuan, Malaysia.
Tel : 605-890 8888
Fax : 605-890 8000
Email : sales@bmlaketown.com.my
Resv : reserv@bmlaketown.com.my

Kuala Lumpur Sales Office
No 15-1 & 17-1 Jalan PJU 8/5H
Perdana Business Center
Bandar Damansara Perdana
47820 Petaling Jaya Selangor
Selangor Darul Ehsan
Tel : 03-7722 5687
Fax : 03-7722 5634
Email : sales@bmlaketown.com.my
Resv : reserv@bmlaketown.com.my

Penang Sales Office
1st Floor, Wisma BDC
43, Rangoon Road
10400 Penang
Tel : 604-227 9003
Fax : 604-227 9019
Email : btmerah@streamyx.com

3.6 Brands, Major Products and Services

· Waterpark

· Ecopark

· Orang Utan Island

· Water Chalet (Kampung Air)

· Laketown Hotel

· Suria Service Apartment Hotel

3.7 Corporate Mission

To strive towards excellence in providing quality services and products through teamwork for the betterment of the organization, society and nation.

Our endeavour – based on self-awareness, conscience, independent will and imagination – shall always be guided by correct principles and values.

3.8 Company’s Current Promotional Strategy

a) Current Promotions

Homestay

Homestay at RM66 only.
Room only with no frills.
Limited units available.
Towels, amenities, coffee/tea making facilities and breakfast are available upon request (chargeable).
Rate is exclusive of government tax and service charge.
Please call 05-890 8888 ext. 6004/6005 or e-mail reserv@bmlaketown.com.my for reservation.
Terms & conditions apply.

Waterpark Family Package

· Admission to waterpark.

· Only RM88 for 2 adults and 2 children.

Paddle Pop Children Eco Adventure Package

Only RM10.00 per child.
Package inclusive of Ecopark admission ticket, Wall’s souvenir, Wall’s Paddle Pop ice cream and Animal Food.

Massage

Massage service is available at Kampung Air.
Operation hours: 10.00 a.m. – 10.00 p.m.

JOM CUTI! Package (Valid until 31 December 2011)

2 days/1night	Single	Twin/Double	3rd Adult	Child	**Extension Night
SURIA SERVICE APARTMENT HOTEL
Studio room	RM210	RM320	RM120	RM80	RM160
1 bedroom unit	RM230	RM340	RM120	RM80	RM180
2 bedroom unit	RM330	RM440	RM120	RM80	RM280
LAKETOWN HOTEL
Superior room	RM280	RM380	RM130	RM90	RM230
Deluxe room	RM320	RM420	RM130	RM90	RM270
KAMPUNG AIR (WATER CHALET)
Studio suite	RM440	RM540	RM160	RM110	RM390

Package is inclusive of:
Room, 1 X Breakfast, 1 X Waterpark Combo Ticket, 1 X Welcome Drink, 1 X T-Shirt.

**Extension night is inclusive of Room with breakfast for 2 persons only.

Terms & conditions:

Room is subject to availability.
Not applicable for Group Bookings.
A surcharge of RM50.00 nett per room per night will be imposed during eve of public holidays, public holidays and school holidays.

**Other terms & conditions apply.