Chapter 8

8.1 Proposed Primary Target Audience

8.1.1 Demography

Age

7 – 50 years old

Gender

Male and female

Race/Religion

Not specific. All races and religion

Education

Primary, secondary lever or higher

Income

RM 300 to RM5000 per month

Location of residence

Not specific. Anyone from any parts

Nationality

Local and foreigners

Marital status

Single, married, married with children

8.1.2 Psychography

a) Perception
- Looking for the perfect getaway to have fun and spend quality time with loved ones.

b) Learning
- Recommendation from friends
- Digital media (website, blogs, Facebook)
- Others (brochures, flyers, etc)

c) Motivation
- Travelling would be the perfect escapade from your busy lifestyle.
- Looking for a place to enjoy and at the same time to relax and stay calm.

d) Personality
- Love to travel and experience new environment
- Optimistic
- Vibrant

e) Lifestyle
- Stable in socio-economy status
- Healthy and active

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