8.1 Proposed Primary Target Audience
8.1.1 Demography
| Age | 7 – 50 years old |
| Gender | Male and female |
| Race/Religion | Not specific. All races and religion |
| Education | Primary, secondary lever or higher |
| Income | RM 300 to RM5000 per month |
| Location of residence | Not specific. Anyone from any parts |
| Nationality | Local and foreigners |
| Marital status | Single, married, married with children |
8.1.2 Psychography
a) Perception
- Looking for the perfect getaway to have fun and spend quality time with loved ones.
b) Learning
- Recommendation from friends
- Digital media (website, blogs, Facebook)
- Others (brochures, flyers, etc)
c) Motivation
- Travelling would be the perfect escapade from your busy lifestyle.
- Looking for a place to enjoy and at the same time to relax and stay calm.
d) Personality
- Love to travel and experience new environment
- Optimistic
- Vibrant
e) Lifestyle
- Stable in socio-economy status
- Healthy and active
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