4.1 Current Consumers Characteristics
4.1.1 Demographics
| Age | 4 – 60 years old |
| Gender | Male and female |
| Race/Religion | Not specific. All races and religion |
| Education | Primary, secondary lever or higher |
| Income | RM 300 to RM5000 per month |
| Location of residence | Not specific. Anyone from any parts |
| Nationality | Local and foreigners |
| Marital status | Single, married, married with children |
4.1.2 Psychographics
a) Perception
- Looking for a place to have fun and spend quality time with loved ones.
b) Learning
- Recommendation from friends
- Print media (billboards, buntings)
- Digital media (website, blog reviews)
c) Motivation
- Travelling as an easy and fun way of an escapade.
- Looking for a place to enjoy with family and friends.
d) Personality
- Easy going
- Optimistic
e) Lifestyle
- Stable in socio-economy status
- Healthy and active
4.2 Stakeholders Characteristics
4.2.1 Primary
a) Board of directors
A director elects and appoints officers to act on major matters affecting the company and work close with them to achieve company goals besides overseeing the developments of the company. The weights of responsibility of these directors are high as they are responsible for the actions of the company.
b) Shareholders
Contributes to the company by investing money in return of a share in profit.
c) Employees
Contributes to the company by diligently carrying out their roles and meeting performance standards set up by the company, besides safeguarding the company’s assets against waste, loss and misuse.
d) Consumers
Contributes to the company by purchasing their products and staying loyal to the brand, and giving feedback or suggestions concerning the products to help improve the quality.
4.2.2 Secondary
a) Tourism Perak
Tourism Perak helps promote Bukit Merah Laketown Waterpark as one if its 10 must visit place/things to do in Perak.
a) Media
The media plays a vital role in helping to boost brand awareness and increase product publicity.
b) Banks
Provides the company with funding and loans when expansion of business is needed as well as to assist in financial matters.
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