Chapter 9

10.1 Advertising strategy

a) Bukit Merah Laketown Resort Website (New)

http://www.bukitmerahresort.com.my/

b) Bukit Merah Laketown Resort Website (Old)

http://www.bukitmerahresort-taiping.com/

c) Tourism Perak promoting Bukit Merah Laketown Resort as 1 of 10 icons of Perak

http://www.peraktourism.com/thing_to_do/index.cfm?temp=bukit_merah

d) Collaboration with media (Harian Metro)

d) Advertisement in newspaper (News Straits Times)

10.2 Precedent Studies

About Bukit Merah Laketown Resort

This mammoth resort first opened in 1997 and spans 1650 acres. It is located next to the Bukit Merah interchange of the North-South Expressway and is just 35 minutes from the Penang Bridge. This visionary project was awarded the international FIABCI Award & Distinction in 2005, and boasts a 7000 acre lake. The integrated resort consists of 4 hotels, a water theme park, the retail Marina village and an Eco Park featuring various insects and reptiles. It is also home for the internationally acclaimed “Orang Utan Island” where the endangered primate has been successfully bred in captivity to be eventually released back into the wild.

Sales of properties at the resort are undertaken by Segi Objektif (M) Sdn Bhd and Vibrant Leisure Sdn Bhd. Units comprise apartments and Lakefront properties. One block of serviced apartment with 205 units was completed and handed over during the financial year. The Institute of Allied Health Science, providing nursing diploma courses, was started in 2007 and is operated by Vast Option Sdn Bhd. Having successfully graduated its first batch of nurses in August 2009, the college currently has around 800 students enrolled.

Things to do at Bukit Merah Laketown Resort

Among the exciting water activities highlights are the giant wave pool, games pool, adult and children's slow river rides, kid's water playground, giant bubble, three giant water flume rides, three raft tube rides and twin speed slides. Equipment such as boogie boards, floating tubes and other water play equipment can be purchased or hired from the "Surf Shack Shop". Apart from that, they also have the only conservational Orang Utan Island in Peninsular Malaysia and the unique Eco Park with its educational walk-in enclosures where you can experience nature by interacting with some friendly animals.

Satellite view of Bukit Merah

Bukit Merah Resort Map